My summer marketing internship with Yahoo! Digital Home is coming to an end and I’d like to share this great experience with you.

Yahoo! Digital Home is at the forefront of the interactive TV industry and it’s been amazing to be a part of it. The team is creative, intelligent and passionate and I’ve learned so much from them over the last three months.

Although I was new to marketing and the interactive TV category, I was immediately welcomed to the team and entrusted to market the innovative Yahoo! Sports for TV application. I was empowered to develop a comprehensive marketing plan and worked closely with other Yahoo! properties to execute marketing campaigns. Along the way, I met a lot of wonderful people who went out of their way to help me. I’m happy to say that I was able to successfully execute several campaigns and saw a significant increase in our product user base.

My favorite campaign was creating the Sports for TV demo video. It was a fun and collaborative project and I learned a lot from it. I worked with the Yodel Anecdotal team to produce the video, which starred some of our very own Yahoos. I was involved in every step of the production process, from creating the story board to sitting in the editing room, and I was really happy with our cool end product.

To sum it up, I had an awesome internship. I met a lot of great people and it’s been challenging, fun and extremely rewarding. The tons of food, drinks and intern events didn’t hurt either J Thank you to everyone who has helped me along the way – I couldn’t have done it without you!

Sandy
Product Marketing Intern
Columbia Business School
MBA 2008

This entry was posted on Friday, August 10th, 2007 at 7:17 pm and is filed under dhs, yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.